Deltek Clarity Industry Studies
Deltek’s annual Clarity Industry Studies are cornerstone research publications that provide benchmarks, insights, and trend analysis for project-based businesses. Two of the most impactful editions—the 46th Annual Architecture & Engineering (A&E) Industry Study and the
16th Annual Contracting Industry Study—reach thousands of leaders across North America, shaping decisions in two highly competitive industries.
The Challenge
Both reports are data-heavy, research-driven assets that span more than 90 pages each. They must make complex findings accessible to executives, business developers, and project managers—audiences who rely on the reports not just for statistics, but for strategic perspective. At the same time, the Clarity series is one of Deltek’s most powerful thought leadership and demand generation tools, requiring a consistent, authoritative, and highly polished design system.
The Approach
As the project’s Content Designer and Data Visualization Designer, I collaborated with Deltek’s marketing and research teams to ensure the reports were both comprehensive and easy to navigate. My work centered on transforming survey data into story-driven, visually engaging publications that carried equal weight as research tools and brand assets.
Designed 90+ pages per report, including charts, graphs, tables, and data points
Applied Deltek’s Clarity brand guidelines and templates, ensuring cross-report consistency and recognition
Developed a visual hierarchy that guided readers from high-level insights to detailed benchmarks
Created adaptable graphics for web, presentations, social campaigns, and live events
Balanced clarity and depth to serve both quick-scan readers and detail-oriented analysts
The Execution
The final publications delivered clear, data-rich narratives that turned survey findings into actionable insights. By integrating intuitive data visualization with strong editorial design, the reports showcased Deltek’s research authority while making information accessible to diverse audiences.
46th Annual A&E Industry Study: Benchmarked financial performance, technology adoption, and talent management across nearly 700 North American firms.
16th Annual Contracting Industry Study: Delivered insights into government contracting performance, business development, and compliance in a shifting federal market.
The Impact
The Clarity reports are among Deltek’s most influential marketing and sales assets, driving measurable results while strengthening long-term brand equity.
Clarity Report Results
8K+ downloads
$120K in Closed/Won deals
$479K potential deals
$500K+ influenced pipeline
While direct attribution demonstrates clear ROI, the broader impact of the Clarity series is even greater. These flagship studies act as cornerstone thought leadership assets—elevating brand perception, shaping conversations in the market, and influencing opportunities that extend beyond what can be directly measured.
By turning complex data into accessible design, the A&E and GovCon Clarity reports continue to reinforce Deltek’s role as a trusted partner and industry leader.