Clients: SaviBank, Physicians Insurance, Alestri, MedChoice | Role: UX/UI Designer & Visual Strategist
I led the end-to-end web design and user experience strategy for multiple digital platforms in the financial and healthcare sectors, crafting engaging, intuitive websites that balance business goals with user needs.
Key contributions included:
UX strategy: Defined site architecture, user journeys, and interaction models tailored to each audience—from personal banking customers at SaviBank to physicians and healthcare administrators at MedChoice and Physicians Insurance.
UI design: Created modern, responsive interfaces aligned with each brand’s identity, ensuring clarity, accessibility, and ease of use across devices.
Visual design systems: Designed all visual elements—iconography, typography, color systems, and component libraries—ensuring consistency and scalability across pages and sub-brands.
Platform differentiation:
SaviBank.com – Clean, customer-first interface built to support growth, branch expansion, and clear navigation of financial products.
Phyins.com – Content-rich experience supporting member education, regulatory guidance, and risk resources.
Alestri.com – Streamlined B2B platform aligned with executive decision-makers in health system administration.
MedChoice.com – Developed a digital experience for a specialized insurance provider, with streamlined product exploration and clear CTAs tailored to healthcare professionals.
Physicians Insurance Microsite – MedChoice OB – Designed a focused microsite supporting Physicians Insurance’s obstetrics liability product line, simplifying complex insurance messaging into a user-friendly and informative digital touchpoint.
These platforms enhanced digital credibility, improved user satisfaction, and supported growth objectives across diverse business verticals.