Client: Onvia (now part of Deltek) | Role: Visual Designer & Content Strategist
I partnered with Onvia to execute a comprehensive suite of digital and print marketing assets that positioned the company as a leading authority on government contracting intelligence. Onvia’s marketing strategy was entirely content-driven, anchored in proprietary data and insights tailored to businesses pursuing public sector contracts.
Key contributions included:
Content design: Developed high-impact layouts for white papers, trend reports, and industry briefings that translated dense procurement data into accessible, skimmable formats for decision-makers and sales teams.
Data visualization: Designed custom charts, maps, and infographics to highlight trends in government spending, contract forecasting, and vendor performance—bringing clarity to complex datasets.
Campaign creative: Produced digital and social ads to drive report downloads and lead generation, aligning messaging and design with each campaign’s strategic focus.
Cross-channel delivery: Delivered polished assets for web, email, and print formats, ensuring brand consistency and readability across platforms.
This work helped establish Onvia as a trusted, data-first resource for businesses navigating the government contracting space, elevating brand perception and fueling inbound engagement through thought leadership.