Client: Multicare Health System | Role: Art Director, Designer, Strategist, Copywriter
This integrated print and video campaign celebrated the strength, resilience, and unique healthcare needs of women and children. With a focus on compassionate care and family-centered support, the campaign aimed to build trust and awareness around Multicare’s comprehensive health services for women and children.
Serving as art director, designer, copywriter, and strategist, I crafted a cohesive visual and verbal language that communicated warmth, empowerment, and expertise. Through emotionally resonant storytelling and vibrant, approachable design, the campaign highlighted Multicare’s commitment to personalized care—from prenatal services to pediatric health.
By leveraging authentic imagery and clear messaging across print and video formats, the campaign strengthened community connections and positioned Multicare as a trusted partner in women’s and children’s wellness.
Client Recommendation
We hired Jerry to help us with a particularly thorny and complicated campaign. He had great ideas, was friendly and collaborative, and came up with some great lines. Best of all, I think the quality of his work had a positive effect on the quality of ours. Working with Jerry was like working with an extension of our internal creative department: he "got" us, made valuable contributions, and was a delight to work with.
-MARTHA CRAIG, FORMER SENIOR COPYWRITER