Client: Physicians Insurance | Role: Lead Designer, Digital & Print
For the past five years, I have designed and produced the Physicians Insurance Annual Report—an essential piece of corporate communications that blends financial reporting with customer storytelling and strategic outlook.
Key contributions included:
Integrated digital + print design: Created elegant, brand-aligned layouts for both digital and print versions, ensuring accessibility, professionalism, and visual consistency across formats.
Data and financial visualization: Translated complex financials into clear, visually compelling charts and infographics that support transparency and investor confidence.
Storytelling through design: Brought policyholder stories to life with engaging layouts, photography direction, and content framing that humanize the company’s mission and impact.
Future-focused narrative: Each report was crafted to reflect not only the company’s past performance but also its strategic readiness—conveying stability, vision, and continued value to stakeholders.
This annual report series has become a cornerstone of the organization’s brand expression, supporting trust and engagement among members, partners, and regulators.
Client Recommendation
Nothing is more satisfying than hearing others rave about our marketing materials being "gorgeous" and "well-designed." I swell with pride every time I hear it, but then remember that I can't take credit. I credit Jerry Kopec for designing creative, smart and cohesive-looking sales materials for our organization. Plus, he's a great collaborator who is easy and fun to work with.
Nothing is more satisfying than hearing others rave about our marketing materials being "gorgeous" and "well-designed." I swell with pride every time I hear it, but then remember that I can't take credit. I credit Jerry Kopec for designing creative, smart and cohesive-looking sales materials for our organization. Plus, he's a great collaborator who is easy and fun to work with.
-KIRSTIN WILLIAMS, ASSOC VICE PRESIDENT, ENGAGEMENT