Client: Providence Regional Medical Center | Role: Art Director, Designer, Strategist
“You have cancer.” These four words carry immense fear and uncertainty. Our campaign acknowledged this raw reality without sugarcoating, offering honest answers alongside a message of hope. Designed to connect deeply with patients and their families, the “You Have” campaign embraced transparency and empathy at its core.
I led the creative direction, design, and strategic development across video, print, and digital channels to create a unified, compelling narrative. The campaign balanced emotional authenticity with clear, accessible information about Providence’s advanced treatments for cancer, heart disease, and brain tumors. By blending impactful visuals and thoughtful messaging, we aimed to empower patients with knowledge and inspire confidence in Providence’s care.
This multi-channel approach reinforced Providence’s commitment to honesty, expertise, and hope during one of life’s most challenging moments.
Client Recommendation
Thank all of you for all your great work—it does a great job of capturing (and placing) our message. The process went like clockwork. You delivered when you said you would –everything was on time and on budget.
I truly appreciate the fact that you listened to us, changed things when they made sense and pushed back when you did not agree. I really enjoyed working with you.
-DEBORAH SHAWER, FORMER MARKETING DIRECTOR